Cold Email Follow Up tips and best practices

Do you struggle with getting responses to your cold emails? Are you tired of hearing crickets after sending …

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Do you struggle with getting responses to your cold emails? Are you tired of hearing crickets after sending follow-up emails?

It’s time to step up your game with these proven cold email follow-up examples that will help you increase engagement and get the response you desire.

Key Takeaways:

  • Cold email follow-ups are essential to increase engagement and drive responses.
  • Following up with prospects can be challenging, but with the right follow-ups, you can improve your chances of getting replies.
  • Personalization, timing, providing value, and being polite are crucial elements in crafting effective follow-up emails.

Timing is Key

When it comes to cold email follow up, timing is crucial. Sending a follow up email too soon can be off-putting, while waiting too long may cause the recipient to forget about your initial email.

So, what is the best time to send a follow up email? Usually the most effective timing is 1-2 days after your initial outreach, it is still worth it to follow-up even after a month, but the most effective follow-ups are the first ones.

How to Time Your Follow Up Emails

Timing Effectiveness
1-2 days after initial message Most effective
3+ days after initial message Useful but not that effective

By following these general guidelines and experimenting with your own timing, you can increase the chances of getting a response to your cold email follow up.

Personalize your follow up

When it comes to cold email follow up, personalization is key. According to a study by Experian, personalized emails have a 29% higher open rate and 41% higher click-through rate compared to generic ones.

Personalization goes beyond addressing the recipient by their name. It involves tailoring your message to their interests, needs, and pain points. Doing so will make your email more relevant and engaging, increasing the chances of eliciting a response.

One way to personalize your follow up is by referencing a specific detail you learned about the recipient from your initial email. For example:

Generic Email Personalized Email
Hi [Name],I hope this email finds you well. We at XYZ Inc. offer a range of services that can help you grow your business. If you’re interested, please feel free to contact me to schedule a call.


Hi [Name],I hope this email finds you well. I noticed that your company recently launched a new product, and I think our services can help you promote it effectively. In fact, we helped a similar company in your industry increase their sales by 25% last quarter. If you’re interested, please feel free to contact me to schedule a call.


In the personalized email, John mentioned a specific detail about the recipient’s company and how they can benefit from his services. This shows that he took the time to research and understand their needs.

Another way to personalize your follow up is by offering advice or information that is relevant to the recipient’s industry or position. For example:

  • Sharing an article or blog post that you think they might find interesting or useful
  • Offering a solution to a problem they mentioned in their initial email
  • Mentioning a mutual connection or colleague in the same industry

Remember, the goal of personalization is to show the recipient that you are not just sending a generic email to anyone, but rather a tailored message specifically for them. This can make a significant difference in getting a response and ultimately achieving your goal.

Offer Value in Your Follow Up

Providing value in your follow up email can significantly improve your chances of receiving a response. Your email must provide value to the recipient, whether it is informing them of relevant industry news or offering a helpful resource.

Example 1: Hi [Recipient Name], I came across this article that I thought might be of interest to you. It provides insights into the latest trends in [relevant industry], and I think it could be valuable for your team. Let me know if you find it useful! Best regards, [Your Name].
Example 2: Hello [Recipient Name], I remembered that you mentioned [specific pain point or challenge] in our previous conversation. I came across a tool that could help you solve that problem. It has worked well for us, and I thought it could be beneficial to your team. Let me know if you want more details. Best regards, [Your Name].

By offering something of value to the recipient, you show that you are interested in helping them and building a relationship, rather than just trying to make a sale. Keep in mind that the value you provide should be relevant to the recipient’s needs and interests.

  • Tip: Do your research and personalize your message. Find out what the recipient is interested in, what their pain points are, and address them in your follow up email.

Keep it Short and Concise

When it comes to cold email follow-up, less is often more. Keeping your emails short and to the point ensures that your message is easily digestible and increases the chances of a response. Long follow-up emails run the risk of overwhelming and losing the recipient’s interest.

Consider breaking down your follow-up email into easy-to-read paragraphs that convey the most crucial information first. Use bullet points to highlight key takeaways and make your message stand out. Remember, the recipient has likely received many other emails, so make sure your message is clear and concise.

To ensure your email is short, try to limit your message to one or two paragraphs. Be sure to get straight to the point and avoid unnecessary fluff or filler text. By keeping your emails to the point, you increase the likelihood of getting a response.

Using concise language is also important. Avoid using verbose language or overly complicated jargon. Instead, use simple language that everyone can understand, and stick to relevant details. This not only saves time but also helps recipients understand your message and respond accordingly.

Remember, the goal of your follow-up email is to grab the recipient’s attention and elicit a response. By keeping your email short and to the point, you increase your chances of success.

Use a compelling subject line

The subject line of your follow-up email is the first thing the recipient will see, so it’s crucial to make it attention-grabbing and relevant. A compelling subject line can significantly improve the chances of your email being opened and replied to. Here are some tips for creating a catchy follow-up email subject:

  • Personalize the subject line with the recipient’s name or company
  • Use numbers or statistics to pique interest
  • Pose a question or make a bold statement
  • Mention a mutual connection or shared interest

Remember to keep the subject line concise and to the point. Avoid using overly sales-y language or making false promises. A clear and intriguing subject line can make all the difference in getting your follow-up email noticed and acted upon.

Follow up without being pushy

Following up on an email can be a delicate task. While it’s important to get a response to your query, it’s equally important to avoid being pushy or aggressive. Here are some ways to effectively follow up on your cold emails without being pushy or impolite:

  1. Be patient: Give the recipient sufficient time to respond to your email. Don’t follow up immediately after sending your email, wait at least a week before sending a polite follow-up email.
  2. Reiterate: In your follow-up email, remind the recipient of your original email and its purpose. This will help jog their memory and increase the likelihood of a response.
  3. Offer assistance: If you have any information or resources that the recipient might find useful, offer to share them in your follow-up email. This will show that you are willing to help and can increase the chances of a response.
  4. Stay polite: It’s important to maintain a respectful and courteous tone in your follow-up emails. Avoid using aggressive language or demanding a response.
  5. Provide an opt-out: In your initial email, provide the recipient with an option to opt-out of future communication. This can help establish trust and will ensure that you are not seen as pushy or intrusive.
  6. Be concise: Keep your follow-up email short and to the point. This will make it easier to read and increase the chances of a response.

Remember, the key to a successful follow-up email is to be polite, patient, and respectful. By following these tips, you can increase the chances of getting a response to your cold emails without being pushy or aggressive.


In conclusion, following up on cold emails can be daunting, but it is an essential part of the sales process. The key to success lies in personalization, timing, providing value and being polite without being pushy. By putting these tips together and using our eight follow-up email examples, you’ll be on your way to getting more responses and driving engagement.

Remember, each follow-up email you send should be tailored to the recipient and their situation. Keep your emails short, concise and to the point, but do not forget to offer something valuable in exchange for their time and attention. If you need assistance in crafting engaging and impactful content, you can also try out ghostwriting services like Penguin Book Writers. And, last but not least, do not forget the importance of a compelling subject line to entice the recipient to open your email.

Ready to take your cold email follow-up game to the next level?

With a little bit of practice and some well-crafted follow-up emails, you’ll be able to increase your response rates and close more deals. So, what are you waiting for? Put these tips into practice, and watch your email response rate soar!


Q: Can these cold email follow up examples be customized for different industries?

A: Yes, these examples can be customized to suit various industries. The key is to understand your target audience and tailor your follow up emails accordingly.

Q: How many times should I follow up before giving up?

A: It depends on the situation and the level of urgency. Typically, it is recommended to send a follow up email every few days for a week or two. However, use your judgment and consider the context of your email campaign.

Q: Are there any tips for writing effective subject lines?

A: Absolutely! Crafting a compelling subject line is crucial. Some tips include keeping it concise, personalizing it, and creating a sense of urgency or curiosity.

Q: How long should follow up emails be?

A: It is best to keep your follow up emails short and to the point. Aim for no more than a few paragraphs or a concise message that can be scanned and understood quickly.

Q: Should I send follow up emails on weekends or during holidays?

A: It’s generally best to avoid sending follow up emails on weekends or during holidays, as people may not be checking their emails regularly during these times. Stick to weekdays for better chances of getting a response.

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